Tuesday, September 07, 2004

Love In The Fast Food Industry

Around Mother's Day, KFC was advertising a special promotional "Bucket O'Love" as an ideal way to show Mom how much you care. Because nothing says love like a bucket of dead, deep-fried poultry, right?

Now Burger King has commercials advertising a CD with songs that will encourage you to "get your love on". Granted, I was only half paying attention to the commercial, so I don't know if it's in jest, or if this CD of "love" songs truly exists.

Either way, since when is there a correlation between love/romance/getting your groove on and fast food? There's nothing seductive about a Whopper. A Happy Meal, perhaps, but it really depends on whether or not you're getting something better than a miniature Barbie doll. As a rule, though, hamburgers just don't go all that well with candelit dinners. And fried chicken does not convey love and appreciation unless you actually take the time to make it yourself.

What's next? An ad campaign suggesting that men propose with onion rings?

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